Just2026-05-08T13:43:59+00:00

Honest ingredients, exceptional taste

Fuel your day with our range of artisan goods

just rusks

Crafted to perfection, with your needs in mind.

just cookies

Delicious treats for every occasion, made to enjoy.

just baked

Irresistible, moreish & unforgettable treats.

just lekker

Snack bars for lunchboxes, hikes & busy days.

Made with Nucane, a natural sugar alternative for better, cleaner sweetness!

What is Nucane? Nucane is a 100% natural, less-refined cane sugar that retains the plant’s native polyphenols through a patented process, effectively slowing down glucose absorption to provide a lower glycemic index (GI).

Signature Sets

We offer flexible delivery options to make shopping easy and convenient. Enjoy free delivery in the Hermanus area, collect your order in-store, or choose between Locker-to-Locker and Locker-to-Door shipping anywhere in South Africa.

Carrot cupcakes in store only

Our cupcakes are beyond delicious and freeze like champs. They can unfortunately not survive the heat and handling of being couriered. They are always available in store, no need to pre-order. The perfect trick to keep up your sleeve in the freezer. Defrost time: less than 45 minutes.

Our promise

Every item we bake is a testament to purity, crafted exclusively from wholesome, earth-grown ingredients without a single artificial additive or synthetic preservative in sight.

We prioritize your well-being by strictly avoiding processed seed oils, using only traditional, heart-healthy fats in every recipe.

Experience the unmatched richness and flaky texture that only 100% real, grass-fed dairy butter can provide.

Unprocessed honey sourced directly from a local farmer to support our bees and your health.

We use only the finest extra virgin olive oil for extra depth of flavour and as a superior option to improve the nutritional value.

We do not add artificial preservatives or colourants. We use wholesome, natural ingredients to give you the best version of each product.

Our chocolate is as kind as it is delicious, crafted from transparently traded cacao that ensures fair wages for every farmer.

Just us

We believe that you shouldn’t have to choose between what tastes good and what is good for you.

​It started with a simple idea between two friends, a pastry chef and a registered dietitian, who shared a love for beautiful, delicious food. Wilna Eksteen, a registered dietitian, has always been passionate about product development, clean eating, and healthy living. ​Her friend, Janine Burke, is a talented pastry chef with a remarkable background and has always been baking.

​Together, they combined their unique skills and passions to create a company dedicated to producing healthy, exceptional-quality products. Their mission is to supply the public with food that not only tastes incredible but also supports a local supply chain and is made with the consumer’s health at the forefront. They firmly believe that feeding people junk is not an option and are committed to showing that health and delicious flavour can go hand in hand.

just

Testimonials

See what our clients are saying about our baked goods.

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Your questions answered

Are JUST products suitable for people with specific dietary needs?2026-04-17T12:43:48+00:00

Yes! Because our founder is a dietician, we prioritize “better-for-you” ingredients. We offer a range of products that include sugar-free, low-GI, and high-fiber options. However, as an artisan bakery, our products are prepared in a kitchen that handles nuts, wheat, and dairy. Please check the specific product descriptions or contact us if you have a severe allergy.

Does JUST products use any preservatives or artificial additives?2026-04-17T12:45:09+00:00

Never. The “Just” in our name stands for transparency. We believe in “yummy things” made from real food. Our rusks and bakes are preserved the traditional way—through a slow drying-out process (for rusks) and by using high-quality, natural ingredients that don’t require chemical shelf-life extenders.

Where can I buy JUST bakes if I’m not in Hermanus?2026-05-04T12:35:11+00:00

While our heart is in Hermanus, we love sharing the goodness! You can order directly through our website for delivery, or find us at selected stockist in the Overberg. Follow our Instagram @just.yummythingsinside for our latest pop-up locations and stockist updates.

How should I store my artisan rusks to keep them fresh?2026-04-17T12:47:51+00:00

To maintain that perfect artisan crunch, store your rusks in an airtight container in a cool, dry place. Because they contain no artificial preservatives, they are sensitive to humidity. If kept sealed, they will stay perfectly “yummy” for several weeks—though they usually get eaten long before then!

Can I become a stockist for JUST?2026-04-17T12:48:18+00:00

We are always looking for boutique delis, farm stalls, and health-focused shops that share our passion for high-quality, artisan products. We carefully select partners who align with our brand values and love to see our products on shelf. Send us an email and we will get in touch to discuss wholesale pricing, minimum order quantities and how to get you on board!

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